Pål Bylund

Selected works (2007-2015) and updates.

Advertising My Expression


Watch the work here

View the publication in pdf format

Advertising My Expression is compiled from recordings of advertising agency websites. The work chronicles and attempts to visualize various economic, creative and aesthetic structures in advertising. Structures ranging from global corporations down to the creative individual.

The world of advertising is organized through several major gobal holding companies that own global advertising networks of different sizes.

Advertising My Expression examine these networks and their somewhat clichéd notions of creativity and constantly moving visual presentations, that changes according to geographical location and position inside the network hierarchy.

Also documented in the work are various advertising agency’s creative side projects and other forms of self-representation that seemingly borders with art or other cultural practices.

The work consists of two parts, a video projection and a publication that contains the text captions seen in the video work.